Unsuccessful Outreach

Video highlights

  • Don’t look to punish people when outreach efforts fall short of success
  • Instead, reflect on what went wrong as a team, and determine how you can learn from the experience in order to set things right
  • Cultivate an atmosphere that encourages continued innovation in the face of adversity and confidence in attaining ultimate success 

Additional resources

  • The Keys to Laboratory Outreach Business Success in Today’s Healthcare Environment
    by Kathy Murphy, PhD—Chief Executive Officer, Chi Solutions
    A laboratory outreach business can be a powerful driver of new income for hospitals. Read this article to determine if starting an outreach program business from scratch makes sense for your hospital.

  • The Strategic Value of Laboratory Outreach
    by Robert R. Reed and Arjen Westerink
    It’s time to stop thinking of the lab as a diagnostic “factory with walls”. Read this article to learn the benefits of a partnering approach that focuses on long-term success.

  • Developing a Laboratory Outreach Program
    by Jane M. Hermansen, MBA, MT(ASCP)
    In today’s healthcare environment, it’s mandatory to look for opportunities outside the hospital walls, including laboratory outreach. Learn the vital elements to outreach success in this article.

Previous Article
ACO 101: Clearing Up the Misperceptions
ACO 101: Clearing Up the Misperceptions

It is vital that all laboratorians understand the fundamentals of how ACOs work and what role the lab plays

Next Article
Selling to the C-Suite
Selling to the C-Suite

Learn how to deliver value and establish trust during negotiations with the C-suite with this short video f...