Selling to the C-Suite

June 3, 2016

Additional resources

  • 7 Rules for Meetings With Top Execs
    By Geoffrey James, Contributing Editor,
    You landed the appointment; now make the most of it. This article advises on how to speak with busy executives.

  • Developing Successful Budget Initiatives
    By Robert Neri, DLM(ASCP)PACM, FACHE
    While automation systems are redefining possibilities in laboratory workflow, they come at a high initial price. Here are the key steps to helping your decision makers see the big picture and approve your request for funds.

  • Selling to the C-suite
    By Diane DiResta
    C-suite executives respect brevity. Learn how to get to the point quickly in negotiations.

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Unsuccessful Outreach
Unsuccessful Outreach

When outreach efforts prove unsuccessful, take a constructive approach that turns challenging moments into ...

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4 Common Outreach Mistakes to Avoid
4 Common Outreach Mistakes to Avoid

Use this creative visualization to avoid four common mistakes that could hinder outreach success.