Outreach eBook

Putting Outreach Within Reach

In today’s healthcare economy, outreach is a vital asset no lab can afford to ignore or be without. In fact, the future success of many laboratories may depend on it.

Yet contrary to what you may have heard or currently believe, initiating an outreach program for your lab may be an easier task than you might think. All that’s needed to be successful is a sound strategy, an actionable plan and the right resources.

But before deciding to develop your own outreach program, take a close look at the essential elements in this eBook, which was co-created with leading industry innovators who have several decades of outreach experience.

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eBook highlights:

  • How to structure the business plan and what functionalities to look for in a laboratory information system (LIS)
  • How to sell your outreach strategy to your C-suite
  • The benefits of marketing your lab’s unique value
  • How to comply with regulations
  • How to properly bill for services

Additional resources

  • Using Strategic Marketing Approaches in Lab Outreach
    By Peter Francis
    This article reveals ten outreach strategies laboratories can use to earn business and keep customers happy.

  • Survival Strategies for Laboratory Outreach Programs
    By Jane M. Hermansen, MBA, MT(ASCP) and Michael J. Hiltunen, MBA, MT(ASCP)
    How do you create a sustainable outreach program that drives revenue? The authors share a four-part model, “The Laboratory Value Pyramid”, to bring in new volumes from hospitals and health care centers.

  • To Outsource or Not to Outsource
    By Kimberly Scott
    This article takes a well-balanced look at a difficult question facing hospitals: should we keep lab management in-house or outsource to a third party? Journalist Kimberly Scott speaks to experts on both sides and explains the benefits of running outreach like a business.


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