How to Compel the C-Suite with a Strategic ROI
Contributing Lab Leaders
When engaging the C-suite, you may have traditionally focused on financial ROI. But this is no longer enough. We’ll show you how to focus on strategic ROI to highlight how you can directly support the organizational mission.
Strategic ROI vs Attribution: CMOs Must Know the Difference
By Sam Melnick
CMOs are constantly strategizing on how and where to spend. This must-read article highlights key considerations for driving marketing performance in today’s challenging environment.
Strategic ROI: Overcoming Barriers to Best-in-Class Talent Assessment
By Chad Thompson, PhD
Your people are the foundation of everything you do. In this presentation, you’ll learn how to secure budget to assess your current talent in meeting organizational goals.
It’s All About the ROI
By James Netterwald
In today’s economic climate, it is necessary to ensure that all purchased equipment will provide a return on investment.