4 Common Outreach Mistakes to Avoid

May 25, 2016

4 Common Outreach Mistakes to Avoid

Make no mistake: you will likely make mistakes as you embark on a new outreach program. It simply comes with the territory. How you manage those mistakes will help determine how successful your outreach efforts will be.

In true LabLeaders fashion, various solutions will be shared throughout our community to help us all redefine the value of the lab. Together.

Follow the words of caution and advice in this creative visualization of four common outreach mistakes. Avoid making them in your lab and you’ll be well on your way to outreach success!


Article highlights:

  • Mistakes are a part of any new outreach endeavor; avoiding the big ones can increase your chances of achieving success
  • Learn more about the costly consequences of common outreach mistakes
  • Follow the advice of these LabLeaders contributors to steer clear of those consequences before they happen

Contributing Lab Leaders

Vicky McClain

Vicky McClain

Director, Laboratory Services,
Huntsville Hospital

Wally Hopp, Ph.D.

Bob King

Senior Vice President,
The Medical Foundation

Leo Serrano

Leo Serrano,  FACHE, DLM (ASCP)

Clinical and Operational Consultant, Firstpath, LLC

Bob Marzinik

John Marzinzik

President and CEO, Frisbie Memorial Hospital

infographic - 1. Failing to define
infographic - 2. Under-resourcing
infographic - 3. Middle mis-management
infographic - 4. Billing blunders

Looking to learn from each other's outreach mistakes?


Share your outreach challenges and key learnings for the chance to be featured on LabLeaders.com!

Additional resources

  • Strong marketing department drives firm performance
    By Iowa State University
    This article stresses the importance of maintaining robust marketing departments to ensure success, even in the face of budget cuts. Though written for a general audience, its insights into the power of marketing can be readily applied to labs.

  • 86 companies that provide revenue cycle services
    By Carrie Pallardy
    A detailed listing of companies that deliver revenue cycle solutions to healthcare, including descriptions of key services offered.

  • What motivates middle managers
    By David Antonioni
    A close examination of the factors most motivating to middle managers across industries, this article provides insights into how to keep the enthusiasm high and the work strong.

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